15 Tools to Curate Content for Social Media, Newsletters, More
Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your
A Recipe for Growth: Adding Layers to the Cake | Andreessen Horowitz
Adding new layers of complementary businesses on top of your core product can fight the “gravity effect” of scaling and boost long-term growth.
Top Hacks from a PM Behind Two of Tech's Hottest Products
Todd Jackson has experience managing products at Google, Facebook and his own startup. Here's what he learned.
The 3 Competitive Defenses of Enduring SaaS Companies by @ttunguz
A technology advantage isn’t enough to build an enduring enterprise SaaS company because at the core, all SaaS software share the same architecture. A relational database stores data and a web site presents the data. This is true for CRM (Salesforce), marketing automation…
How Pricing Bots Could Form Cartels and Make Things More Expensive
Antitrust law will have to evolve to cope.
10 marketplace monetisation strategies
This post is meant to list and briefly explain the successful marketplace monetisation strategies we have seen across our portfolio and…
Pricing Strategy for Creatives
Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to…
Designing Effective FAQ Pages
Adding an FAQ page to your website? Here are some tips, strategies, and things to avoid when designing an effective FAQ page!
Why Marketing Flywheels Work - SparkToro
The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like
How to Negotiate with a Liar
People, including negotiators, lie every day, so when you’re trying to make a deal, it’s important to defend against deception. The best strategy, says the author, is to focus not on detecting lies but on preventing them. She outlines five tactics that research has shown to be…
How Netflix did pricing right
Netflix rolled out its new pricing it had announced during its last earnings call. A very simple, almost poetic, blog post in their corporate blog explains the new pricing. In fact the post is so …
Customers Don't Know What They Want—Until They See It
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit…
Why Platform Disruption Is So Much Bigger than Product Disruption
New products change what we buy, but new platforms have much broader effects.
How Our Brain Determines if the Product is Worth the Price
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
The Secrets of Highly Successful Sales People: Objection Handling - The Secret Product Manager Handbook
Objection handling is an important skill for sales people. But if that skill is augmented with great product knowledge (provided by product managers) sales take off.
Using Spotify to measure the popularity of older music
I have a theory: No Diggity by Blackstreet is timeless. If Frank Sinatra is timeless in 2015, so too is No Diggity in 2050, fondly remembered by our children's children as the icon of the 90s. And I think that I can prove it.
RTFM? How to write a manual worth reading
Patience and empathy are the basis of good documentation, much as they are the basis for being a decent person. Here's a how-to for creating better open source project docs, which can help your users and grow your community.
Feature vs Product
When you understand the difference between a feature and a product, designing that successful product will be easier.
Positional Scarcity
Each day on Tech Twitter, we get up in the morning, open up the website, and then go see what it is we’re mad about. A few days ago, it was this: The concept of “pay to get a better place in l…
Pay What You Want: The Ultimate Sales Strategy
How Letting People Choose Their Price Can Make You a Millionaire
To Get Good, Go After The Metagame
What do metagames have to do with the acquisition of expertise?
How to Shorten Your Sales Cycle and Avoid Wasting Time
I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. I’ve also written extensively on sales and on…
Product Pricing Primer
Tropes - TV Tropes
An index page listing Tropes content. A trope is a storytelling device or convention, a shortcut for describing situations the storyteller can reasonably …
The Startup Idea Matrix
You can follow my latest writing at ScreenshotEssays.com
12 Ways to Improve Email Deliverability
Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money.
The Sharp Startup: When PayPal Found Product-Market Fit
Reflections on the 20th anniversary of a $100+ billion product
How to Build a Company That Lasts Forever
At the core of Europe's strongest economy is the Mittelstand, a tier of impeccably run small manufacturers that measure growth not in years but in centuries. Here's how they do it, in five very German lessons.
The Ultimate Guide to Minimum Viable Products - Startup Growth
You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do…
Piracy Is What Made Me, Says Ed Sheeran
While piracy is often demonized as an aspect of the industry which ruins careers before they've even really begun, the reality is that the illicit dissemination of music can in. Continue reading
Making Good Decisions as a Product Manager
While product managers may not build the actual product, they do produce something very tangible for a team: decisions.
https://codingvc.com/the-value-of-data-part-1-using-data-as-a-competitive-advantage
Decentralized Reputation in OpenBazaar — Part 1
Decentralized reputation is one of the most sought after prizes in the cypherpunk community: to invent a censorship-resistant protocol to create and parse unforgeable trust relationships between…
Pricing Experiments You Might Not Know, But Can Learn From
Pricing is hard. Make it too low and you miss out on profit; too high and you miss out on sales. These pricing experiments will help you get it right.
The Four Kinds of Churn - Predictable Revenue
this is a guest post by Kareem Mayan. customer retention was a recent topic in our predictable […]
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
‘Give Away Your Legos’ and Other Commandments for Scaling Startups
Molly Graham helped forge a work culture at Facebook that's withstood huge amounts of growth. Today, she's something of a rapid scaling expert. Here's the key to doing it right, she says.
23 Tips on How to A/B Test Like a Badass - Search Engine Watch
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
Winamp’s woes: How the greatest MP3 player undid itself
15 years on, Winamp “still lives”—but mismanagement blunted its llama-whipping.
Square Defangs Difficult Decisions with this System — Here’s How
Gokul Rajaram shares a framework that he's used at Square and Caviar to make the most difficult decisions, all while assigning ownership, being inclusive and coordinating execution among all stakeholders.
Crowd Patronage: How A 400 Year Old Model Can Save The Music Ind...
“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human...
How To Price Your Hardware Product
This post originally appeared on Hackthings.com So you have a hardware product in the works? Before you can launch it, one of the most important things you need to figure out is pricing. Unlike software, you can’t AB test your pricing and change it for different customers, which…
Jonah Berger’s 75 Examples Of Infectious Marketing
Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.
The Art Of Playlist Stuffing - Music 3.0 Music Industry Blog
Streaming is having a tremendous influence on song form these days, but that can now be extended to a strategy known as playlist stuffing.
http://platformed.info/how-to-get-startup-ideas/
23 Ways to Generate Startup Ideas
The Surprising Upside of Expensive Products That Don’t Sell
Many businesses are managing a sharp decline in sales during the ongoing coronavirus crisis. An instinctive reaction may be to cut low-performing products from their menu of offerings — but this isn’t always the best way forward. The authors lay out a case for adding an…
The Ultimate List of Customer Development Questions
Protect Your Brand From Cybersquatting
A new set of top-level domain extensions — .food, .sport, and more — pose challenges for brands.
How To Easily Manage & Test Millions Of Ads
You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in