13% of my website visitors block Google Analytics
There’s widespread use of adblockers on the web but users are increasingly blocking cookies and other tracking scripts too. Browsers such as Safari, Firefox and Brave are privacy-focused.
Anatomy of a Great User Story
How to tell your product’s tale
Eight disciplines problem solving
Eight Disciplines Methodology (8D) is a method or model developed at Ford Motor Company used to approach and to resolve problems, typically employed by quality engineers or other professionals. Focused on product and process improvement, its purpose is to identify, correct, and…
The Periodic Table of Storytelling
The basic building blocks of storytelling
A simple explanation of how money moves around the banking system
Twitter went mad last week because somebody had transferred almost $150m in a single Bitcoin transaction. This tweet was typical: There was much comment about how expensive or difficult this would …
The Power of Reference Customers | Silicon Valley Product Group
Our job in the product organization is to create products that can sustain a business. Make no mistake about it: everything depends on strong products. Without these strong products, our marketing programs require customer acquisition costs that are too high; our sales…
User Acquisition: Viral Factor Basics
This is the second post in a three post series on user acquisition. In the first post in this series, we covered the basics of the five sources of traffic to a web-based product. This next post co…
The Most Effective Price Discovery Question for Your Startup by @ttunguz
Pricing is one of the most challenging decisions for any startup. One of the simplest ways of discovering customer willingness to pay is simply to ask them. At first blush, that might seem a reasonable and effective solution, it is prone to wild inaccuracy. Absolute pricing…
http://platformed.info/platform-strategy-and-walled-gardens-in-the-toy-industry/
12 Ways to Improve Email Deliverability
Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money.
8 Reasons Users Don’t Fill Out Sign Up Forms
Signing up for a website is a big commitment to most people. Users who sign up for your site are giving you their personal information. If you misuse their personal information, you could abuse their trust. Most users today are more wary than ever about who handles their…
An eBook pricing model that resulted in $100,000 in sales
https://codingvc.com/the-value-of-data-part-2-building-valuable-datasets
The Science of Asking What People Want
Market research can extract plenty of data, but its greatest value is in evoking reactions
http://www.recode.net/2015/7/23/11615008/guess-whos-making-a-comeback-record-labels
A Deeper Look at Uber’s Dynamic Pricing Model
Over the course of the past year, many writers have offered their perspectives on Uber’s dynamic pricing strategy. Perhaps the only consistency is that people have deeply passionate views on this topic. However, there are still many misperceptions about how the model works, and…
Auction Addiction: This Online Industry's Dirty Secrets
How easy is it to fall into auction addiction? Here we examine how one site, Quibids, tried its hand at behavioral design.
Six Principles for Making New Things
Why Key Results Need to Be Results
If you know nothing about OKRs, please start here: Art of the OKR. Or buy my book, Radical Focus. I think it’s rather good. An Objective is the goal you wish to achieve in a g…
Customer Loyalty Is Overrated
Why do companies routinely succumb to the lure of rebranding? The answer, say A.G. Lafley and Roger L. Martin, the authors of “Customer Loyalty Is Overrated,” is rooted in serious misperceptions about the nature of competitive advantage—namely, that companies need to continually…
Batman Is A Growth Hacker
B.J. Mendelson breaks down how Batman is a growth hacker, and what we can learn about the field from him.
SEO How-to, Part 1: Why Do You Need It?
Search engine optimization is part science and part art. But the foundational principles of SEO are straightforward. Still, before I can address how to practice SEO, I should explain what it is and why it’s important.
Secrets Of Freemium Pricing: Make The Cheapskates Pay
The following is a guest post by Andy Singleton Andy is the founder and CEO of Assembla a company that provides bug tracking and hosted GIT and SVN
SEO How-to, Part 3: Strategy and Planning
The planning phase of search engine optimization involves identifying a strategy and roadmap to reach your goals. The process can be daunting. This post is the third installment in my “SEO How-to” series.
Network Effects Aren’t Enough
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost structures…
Viral Marketing
Casey Neistat’s viral filmmaking secret
All Revenue is Not Created Equal: The Keys to the 10X Revenue Club
[Follow Me on Twitter] “ Don't you know that you are a shooting star, And all the world will love you just as long, As long as you are.” -- Paul Rodgers, Shooting Star With the IPO market now blown wide-open, and the media completely infatuated with frothy trades in the bubbly…
Who is good at discovery?
Apple has carefully guarded the podcast directory, persuading podcasters that ‘winning’ here is the shortcut to building a popular podcast. But they’re terrible at introducing pod…
A Dozen Attributes of a Scalable Business
“A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture fundin…
How to Master The Discipline of Product Management (Not the job of Product Manager)
The three skills that are necessary to craft a successful product, and how to create and perpetuate them throughout a company.
Relearning the Art of Asking Questions
Focus on the problem you’re trying to solve.
“Platform” risk — Remains of the Day
Last night, Twitter curtailed Meerkat's access to its graph . I saw lots of discussion on Twitter (I'd say this was ironic but it's just expected) about why and whether Twitter should just compete on its own merits with its recent acquisition Periscope . Some have termed what…
Productivity 101: How to Use Personal Kanban to Visualize Your Work
The best productivity methods keep your to-dos in front of you and prioritized so you never wonder what to work on next. Some are complicated, but oth
http://webdesignfromscratch.com/digital-strategy/pure-gold-positioning-questionnaire
6 decision-making techniques all Product Managers should know
How to productively make collaborative decisions
Brick By Brick: A free guide to building awesome communities
Hardware is sexy, but it’s software that matters
You can make software if you choose to. Not just the expected version of software that runs on a computer, but the metaphorical idea of rules and algorithms designed to solve problems and connect p…
The Design Sprint — GV
The sprint is a 5-day process for answering critical business questions through design, prototyping, and testing with customers. Learn to run your own sprints, and read about our book on sprints.
Five dynamic pricing issues retailers should consider
From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary. So it’s no surprise that the ability to generate lots of data and analyze it…
http://www.toprankblog.com/2009/07/blog-taglines/
How Paypal and Reddit faked their way to traction
When “faking it before making it” actually works
28 Clever Under the Radar Growth Hack Examples
We all know about the Paypal, Hotmail, and Airbnb growth hacks. Here are 28 new growth hack examples to help you market your web and mobile
16 Startup Metrics | Andreessen Horowitz
We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that illustrate the promise and health of a particular company. Sometimes, however, the metrics may…
http://platformed.info/platform-metrics/
Using OKRs to Increase Organizational Learning
This is a draft chapter from the second edition of Radical Focus. It’s coming… eventually. Hopefully soonish. Leave your wishlist for other topics you’d like it to cover, and enjoy the sneak peek! …
If your product is Great, it doesn't need to be Good.
By now, everyone is tired of hearing about the iPad, but the negative responses are so perfectly misguided that it would be wrong to waste t...
The Availability Cascade: How Information Spreads on a Large Scale
Use Co-opetition to Build New Lines of Revenue
Just don’t pretend you’re all on the same side.
How to Increase SaaS Pricing (and Quickly Triple Your Growth) - ExtendsLogic
Last month Bidsketch had the biggest increase in revenue it’s ever had. Before that, the biggest increase in revenue came when FreshBooks emailed a million people and mentioned Bidsketch as a new integration for sales proposals. I got so many new sales notifications that day, I…