How Artists Use Psychology to Price a Painting
Driven by buyers' need for consistency and explanation, the most popular pricing method uses a surprisingly simple formula based on size.
prodmgmt
The Accidental Invention of Bubble Wrap
Two inventors turned a failed experiment into an irresistibly poppable product that revolutionized the shipping industry
How to Build an Ecommerce Keyword List
Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers' words or phrases…
Five Reasons to Sell End-to-End Products in Early Markets by @ttunguz
In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. This is true for five reasons. First, for early customers to generate value from a novel technology, that technology…
What might Amazon’s six-page narrative structure look like?
If you want to move to a Jeff Bezos–style executive meeting without PowerPoint, with a six-page narrative memo, you mustn't forget the narrative. Here's why
The 87 Most Essential Tools For Data-Driven Product Management
Like CEOs, data-driven product managers need a variety of different tools, skills, and capabilities. Here's the tools product managers need to succeed.
The Tribal Network Effect (nfx #15)
Today, we’re sharing the newest social nfx we've identified—the 15th type of network effect: Tribal Network Effects.
Storming Reddit's Moat
A Guide to Reddit, Its Key Competitive Advantages, and How to Unbundle It
10 UX lessons I learned building my product from scratch
So you like our media brand Growth Quarters? You should join our Growth Quarters event track at TNW2020, where you’ll hear how the most successful founders kickstarted and grew their companies. This article was originally published by Buil
Eight Habits of Expert Software Designers: An Illustrated Guide
The best designers employ specific habits, learned practices, and observed principles when they work. Here are a few of them.
The Experience Economy
SAP’s acquisition of Qualtrics shows how the shift in technology has changed business; it is a perfect example of using the Internet to one’s advantage.
Getting the most out of personas - UXM
Personas are great, but they are all too often under utilised, or worse mis-used. Find out some tips for creating and using your personas, so that you can get the most out of them.
The Power of a Free Popsicle
If you Run a Small Business Park In the Back of the Parking Lot
As a rule of thumb business owners should be primarily focused on delighting their customers in any way possible. Every subtle interaction should be closely optimized for customer enchantment, and a decision as simple as where to park your car can subconsciously attract or…
Do We Create Shoplifters? - Unintended Consequences
The history of technology is one of subtracting humans and replacing them with machines. Do the unintended consequences include creating shoplifters?
The customers who repeatedly buy doomed products
‘Harbinger customers’ are really good at picking out things that fail — and in the product marketing business, they can be a kiss of death.
Great products do less, but better
When feature bloat can hurt more than help your business goals.
'Users hate change'
'Users hate change' · GitHub
'The most effective technology is technology that no one sees': Lowe's CEO
Coming out of a banner year, Marvin Ellison discusses how initiatives put in place years ago contributed to the retailer's success.
Why You Only Need to Test with 5 Users
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
How we crack the chicken and the egg problem
Hatching a Design Marketplace from Scratch at Visually
The Wild, Wonderful World of Estate Sales
The estate-sale industry is fragile and persistent in a way that doesn’t square with the story of the world as we have come to expect it.
The power of defaults
The world’s most successful companies all exhibit some form of structural competitive advantage: A defensibility mechanism that protects their margins and profits from competitors over long periods of time. Business strategy books like to refer to these competitive advantages as…
Moxie Marlinspike Blog My first impressions of web3
Despite considering myself a cryptographer, I have not found myself particularly drawn to “crypto.” I don’t think I’ve ever actually said the words “get off my lawn,” but I’m much more likely to click on Pepperidge Farm Remembers flavored memes about how “crypto” used to mean…
Be curious, not judgmental - shubhro.com
Ask HN: Show your failed projects and share a lesson you learned | Hacker N
People Don’t Buy Products, They Buy Better Versions of Themselves – Zander
What Apple, Samsung, and Starbucks learned from Pepsi Photo by John Fornander on Unsplash The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an ide…
Recognize Strategic Opportunities with Long-Tail Data
Be a strategic thinker by recognizing opportunities at scale with seemingly small and insignificant data.
7 Ways Experiments Break
Common mistakes to avoid when you’re getting started with experimentation
The Design Leadership Playbook: How to Hire, Onboard & Manage a High-Impact
From the high-level perspective of what makes for a great design leader, to the tactical suggestions around the slide that needs to be in your portfolio presentation, Twilio & Segment's Hareem Mannan shares useful advice for every stage of a designer's career.
The Package Is the Message
American consumers can’t resist the lure of a well-designed container. Of all the things I’ve purchased during the pandemic, the most useful has been a box cutter.
The Vinyl Renaissance: Take Those Old Records Off the Shelf
If listeners today can stream just about any song they want, why are so many music aficionados still buying records? Ryan Raffaelli and Gold Rush Vinyl CEO Caren Kelleher discuss the resurgence of vinyl.
Product Photography, Part 14: Optimizing for Speed, Search
The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more…
Marks & Spencer and Whole Foods Show Why Food Package Design Matters - The
European stores like Marks & Spencer and Monoprix, and U.S. chains like Whole Foods, understand the powerful "appetite appeal" of grocery labels.
Finding Memories in Reused Food Containers Like Cool Whip - The New York Ti
The containers we use over and over, from Cool Whip tubs to Taster’s Choice jars, can evoke stronger feelings than the food that came in them.
Concepts – Stratechery by Ben Thompson
Explore Stratechery by: Concepts | Companies | Topics | Search Aggregation Theory Disruption Theory Incentives Technology and Society Evolution of Technology Media Strategy and Product Management
Commoditizing Suppliers
Aggregators, by virtue of owning demand, gain power over suppliers which become modularized and commoditized. The Moat Map The Moat Map describes the correlation between the degree of supplier diff…
Aggregation Theory – Stratechery by Ben Thompson
Aggregation Theory provides a framework to understand the impact of the Internet on nearly all industries.
The end of “click to subscribe, call to cancel”? One of the news industry’s
Most U.S. news organizations won't let readers cancel online. The Federal Trade Commission wants that to change.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Th
After more than a decade of running B2B growth teams at PayPal and investing at 500 Startups, Matt Lerner now spends his days helping early-stage startups with growth. He's seen firsthand how changes in a handful of words can yield jaw-dropping differences in conversion — and…
The Highest Paid Person's Opinion
Every company makes decisions based on the highest paid person's opinion. It turns out it's just a hypothesis. Here's how to tame it.
There’s Still Profit Potential in Your Low-Profit Customers
Profit desert customers — small, low-profit customers often numbering in the tens of thousands — are an important business segment in most companies. They often amount to about 50–80% of customers and consume about 40–60% of the company’s costs. In some companies, they’re…
The “ghost stores” of Instagram
That cute dress you bought off Instagram could be found on Shein, AliExpress, or Amazon for much cheaper.
Failure Is An Option: How To Unwind An Unsuccessful Startup The Right Way –
Unwind An Unsuccessful Startup The Right Way - Many startups fail, but few founders prepare for unwinding. Find out how to do this & deal with investors.
A Quickstart Guide to Positioning - April Dunford
Want to improve your product's positioning but not sure where to start? This article is going to give you everything you need to get started including what positioning is, why it matters, and how to improve it.
Evan's Awesome A/B Tools - sample size calculator, A/B test results, and mo
White Label Designs – All About Implementation, Design Systems, and New Tec
Building white label products is more profitable than starting a new design every time. Learn how to properly implement white labelling.
There's a Giant Warehouse Full of Product Launches That Failed
Not open to the public, this expansive archive schools marketers in the art of pitchmanship
The Stories Behind 20 Inventions That Changed the World
From blood banks and barcodes to the Super Soaker and the pizza box, here are the fascinating stories behind inventions that changed the world.
The Emergence of B2B Raw Material Marketplaces
Business-to-business marketplaces are among ecommerce's leading growth trends, yet many industries remain under-served, especially for raw materials.