What Spotify and Apple can learn from Chinese podcasting apps
Western platforms are still way behind in giving creators (and fans) the tools to succeed.
prodmgmt
How Singer Won the Sewing Machine War
The Singer Sewing Machine changed the way America manufactured textiles, but the invention itself was less important than the company’s innovative business
Why payment apps that thrive in India struggle to succeed in Mexico
One fintech veteran from India found out the hard way why “Mexicans love cash.”
Speed as a Habit
All things being equal, speed will determine whether your company succeeds or not. Here's how to make it core to your culture.
Report Card Writer: What I’ve Learned from One Year of User Interviews and Customer Feedback
Almost exactly a year ago, I started a little boutique software company called Report Card Writer. As the name suggests, my flagship software product does pretty much one thing: it helps teachers write report card comments faster. Its core technical functionality is part survey…
Why Japan Didn’t Create the iPod (2008)
https://dev-alloy.pantheonsite.io/wp-content/uploads/2020/11/Guide_NoNonsenseForecasting_Alloy_022019.pdf
Six emerging trends in product packaging
In the modern business world, there are several businesses releasing similar products into the market.
16 Tools to Manage Your Reputation
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
Why Build Toys
I first wrote this essay a few years ago. A founder mentioned it to me over the weekend, and so I decided to re-publish it here. One thing that's bothered me in the time since I wrote it is the way...
The unique culture of Japanese convenience stores - BBC Travel
The true star of the Akutagawa Prize-winning novel Convenience Store Woman is the convenience store itself. But what is it that makes these shops so magical?
We replaced rental brokers with software
Check the requirements, book the viewing, let yourself in, and submit your application, all without emails or phone tag.
Policy Pages, Done Well, Enhance a Brand
Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
The life cycle of a viral product
The video app is causing products to blow up — and flame out — faster than ever.
The Right Way to Ship Software | First Round Review
An open letter from a former Facebook and VMware engineering executive on how startups can best structure their release processes.
What is Revenue Operations? Your Guide to RevOps Success
Explore all you need know to make better decisions for your revenue operations team. Learn KPI's and key term that will drive success.
The Great Game of Risk Played in Category Creation, and Why the Winning Str
Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. There’s no budget line item, no Magic Quadrant, no G2 High Performer Award, no conference. You have an idea, a vast…
Science Says
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
Can Apple change ads? — Benedict Evans
20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at…
We're leaking, and everything's fine: How and why companies deliberately leak secrets
Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks:
The Art Of Deliberately Leaking Corporate Secrets
Although there may be risks for companies in leaking secrets, the researchers make a strong case for doing so when appropriate. It appears that some of the most prolific and careful leakers are also among the most profitable companies in the world.
How To Leverage a Beta Product Leak | Centercode
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted…
7 Powers: The Foundations of Business Strategy by Hamilton Helmer – The Rab
Summary Helmer sets out to create a simple, but not simplistic, strategy compass. His 7 powers include: scale economics, switching costs, cornered resource, counter positioning, branding, network effects, and process. Key Takeaways Strategy: the study of the fundamental…
Want a killer product? Become more opinionated | by Adil Aijaz | Jun, 2021
I laugh at this tweet every time I remember it:
Distribution and Demand
Distribution on the Internet is free; what matters is controlling demand. AT&T and Verizon didn’t understand the distinction.
App Store Arguments
There are all kinds of arguments to make about the App Store, and nearly all of them are good ones; that’s why the best solution can only come from Apple.
Improving The Performance Of An Online Store (Case Study)
Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.
Boxes, trucks and bikes
Should we still be talking about online and offline retail, or about trucks versus boxes versus bikes?
We Can’t Schedule Innovation, But We Can Schedule Discovery
Every week, I talk with CEOs who tell me they want to speed up innovation. In fact, they want to schedule it. Recently a product leader shared with me an OKR to ship one major innovation each quarter, measured as “users will give each innovative feature a top rating.” This
Predict Customer Churn (the right way) using PyCaret
A step-by-step guide on how to predict customer churn the right way using PyCaret that actually optimizes the business objective and improves ROI for the business.
3 Keys for High-converting Product Descriptions
Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Building Products at Stripe - Bring the Donuts Newsletter
Five Things My Roomba Does Better Than My Tesla
Not including vacuuming.
The Two Flavors Of Churn You Need To Know - Crunchbase News
Net dollar churn is a more value-driven way of looking at churn.
How TikTok Chooses Which Songs Go Viral
When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades.
Keep On Connecting: 5 Connectors That Changed The World - Outfunnel
Connecting things physically, mechanically or digitally can have profound effects. Here’s a list of 5 connectors that changed the world.
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? And is the payoff worth it?
Theoretical Understandings of Product Embedding for E-commerce Machine Lear
13 eCommerce Site Search Strategies to Boost Revenue from Existing Visitors
Let's be clear about something right at the start: If you're not optimizing your site search to convert more visitors into buyers, you're missing out on
Spotify’s Surprise
Spotify’s new subscription podcast offerings embrace the open ecosystem of podcasts in multiple ways.
Ariyh | Practical marketing tips based on evidence
3-min practical marketing insights based on the latest science from top business schools. No opinions, no flawed data, no BS.
How to think like a detective | Psyche Guides
The best detectives seem to have almost supernatural insight, but their cognitive toolkit is one that anybody can use
15 Years of Spotify: How the Streaming Giant Has Changed and Reinvented the Music Industry
As Spotify turns 15 this month, we look at 15 ways the streaming giant has changed, reinvented and reshaped music and the music business.
Working Backwards - Commonplace - The Commoncog Blog
Working Backwards is the first book that explains how Amazon really works.
Research: How to Get Better at Killing Bad Projects
Most innovation managers know that few of their initiatives will succeed, so they keep multiple projects running at the same time and create processes for quickly separating winners from losers. One popular way to make decisions about what stays and what goes is the use of stage…
Why I wouldn't invest in open-source companies, even though I ran one.
After more than 12.000 Github stars, two successful open-source projects, a failed open-core company, and a successful prop-tech one*, I feel more than ever that giving your product away for free is just as bad a business strategy as it sounds.
Evaluating Search Algorithms
The three-step framework Shopify's Data Science & Engineering team built for evaluating new search algorithms.
Here’s Why Your Ecommerce Subscriptions Aren’t Selling
A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. "A lot of brands install our subscription software
Measure Your Record Release Campaign With These Key Performance Indicators
Regardless what kind of campaign you're running, being aware of these key performance indicators are necessary for success.
How Shopify Payments Work: All You Want To Know?
Well, if you are planning to sell your stuff online and make money, then there are a few top eCommerce platforms that would help you out. Shopify is the