The long read: Amid the complex web of international trade, proving the authenticity of a product can be near-impossible. But one company is taking the search to the atomic level
Western platforms are still way behind in giving creators (and fans) the tools to succeed.
The Singer Sewing Machine changed the way America manufactured textiles, but the invention itself was less important than the company’s innovative business
One fintech veteran from India found out the hard way why “Mexicans love cash.”
All things being equal, speed will determine whether your company succeeds or not. Here's how to make it core to your culture.
Almost exactly a year ago, I started a little boutique software company called Report Card Writer. As the name suggests, my flagship software product does pretty much one thing: it helps teachers write report card comments faster. Its core technical functionality is part survey…
In the modern business world, there are several businesses releasing similar products into the market.
Reputation management is essential for any brand. Your company's future may depend on what’s been said about it in posts, comments, reviews, and rankings. Fortunately, there are affordable tools to help. Here is a list of tools to manage your brand’s reputation.
I first wrote this essay a few years ago. A founder mentioned it to me over the weekend, and so I decided to re-publish it here. One thing that's bothered me in the time since I wrote it is the way...
The true star of the Akutagawa Prize-winning novel Convenience Store Woman is the convenience store itself. But what is it that makes these shops so magical?
Check the requirements, book the viewing, let yourself in, and submit your application, all without emails or phone tag.
Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
The video app is causing products to blow up — and flame out — faster than ever.
An open letter from a former Facebook and VMware engineering executive on how startups can best structure their release processes.
Explore all you need know to make better decisions for your revenue operations team. Learn KPI's and key term that will drive success.
Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. There’s no budget line item, no Magic Quadrant, no G2 High Performer Award, no conference. You have an idea, a vast…
3-min marketing recommendations from the latest scientific research. Join 30,000+ marketers, for $0.
20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at…
Although the protection of secrets is often vital to the survival of organizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks:
Although there may be risks for companies in leaking secrets, the researchers make a strong case for doing so when appropriate. It appears that some of the most prolific and careful leakers are also among the most profitable companies in the world.
You’re a few weeks into managing a beta test for a new product your company plans to release soon. You get an email from someone on your beta team that there has been a leak online. One of your testers took a picture of your company’s new gadget fresh out of the box and posted…
Summary Helmer sets out to create a simple, but not simplistic, strategy compass. His 7 powers include: scale economics, switching costs, cornered resource, counter positioning, branding, network effects, and process. Key Takeaways Strategy: the study of the fundamental…
I laugh at this tweet every time I remember it:
Distribution on the Internet is free; what matters is controlling demand. AT&T and Verizon didn’t understand the distinction.
There are all kinds of arguments to make about the App Store, and nearly all of them are good ones; that’s why the best solution can only come from Apple.
Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.
Should we still be talking about online and offline retail, or about trucks versus boxes versus bikes?
Every week, I talk with CEOs who tell me they want to speed up innovation. In fact, they want to schedule it. Recently a product leader shared with me an OKR to ship one major innovation each quarter, measured as “users will give each innovative feature a top rating.” This
A step-by-step guide on how to predict customer churn the right way using PyCaret that actually optimizes the business objective and improves ROI for the business.
Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Not including vacuuming.
Net dollar churn is a more value-driven way of looking at churn.
When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God, her mother, and her managers for helping her become the first female rapper to win the award for best new artist in two decades.
Connecting things physically, mechanically or digitally can have profound effects. Here’s a list of 5 connectors that changed the world.
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? And is the payoff worth it?
Let's be clear about something right at the start: If you're not optimizing your site search to convert more visitors into buyers, you're missing out on
Spotify’s new subscription podcast offerings embrace the open ecosystem of podcasts in multiple ways.
3-min practical marketing insights based on the latest science from top business schools. No opinions, no flawed data, no BS.
The best detectives seem to have almost supernatural insight, but their cognitive toolkit is one that anybody can use
As Spotify turns 15 this month, we look at 15 ways the streaming giant has changed, reinvented and reshaped music and the music business.
Working Backwards is the first book that explains how Amazon really works.
Most innovation managers know that few of their initiatives will succeed, so they keep multiple projects running at the same time and create processes for quickly separating winners from losers. One popular way to make decisions about what stays and what goes is the use of stage…
After more than 12.000 Github stars, two successful open-source projects, a failed open-core company, and a successful prop-tech one*, I feel more than ever that giving your product away for free is just as bad a business strategy as it sounds.
The three-step framework Shopify's Data Science & Engineering team built for evaluating new search algorithms.
A recurring subscription model is a powerful tool for growth and profit — if you can get subscribers. "A lot of brands install our subscription software
Regardless what kind of campaign you're running, being aware of these key performance indicators are necessary for success.