Medium
“” is published by Gabriel Weinberg.
behaviors
https://betterhumans.coach.me/how-to-sell-anything-aristotle-and-the-ancient-art-of-persuasion-bc53c6c27ea6%23.698izxj5b
Medium
I became an engineering leader accidentally. I now realize that this taught me the single most important thing about leadership. Effective…
https://betterhumans.coach.me/cognitive-bias-cheat-sheet-55a472476b18%23.k5omhqka6
Medium
A Checklist of eCommerce Tactics
Free Online Guide - What drives online purchases? And how can you apply this information to boost conversions?
How to Seize Attention with the Secrets of a Sideshow Barker
Step right up!
How Great Leaders Respond to Negative Criticism in the Digital Age
Corporate leadership today is more public than ever before thanks to digital communication and the web. The status quo has been upended by the ease with
Tribal Leadership: The Key To Building Great Teams
Have you ever wondered about internal organization dynamics and why some groups of people (who aren’t on the same team) are more successful than others? Why different “tribes” inside the organization seem to be at war with one another lowering performance in increasing politics?…
Medium
How To Pay Attention 20 Ways To Win The War Against Seeing [Addendum, December 2019: If you like this piece, which was published in 2014, please check out the related (but even better!) book The Art …
Getting Your Product Into the Habit Zone
Companies utilize the Habit Zone to create user habits and influence user behavior. By creating habits, products become a part of users’ lives and minds.
The Nine Primary Tactics Used to Influence Others
The Primary Tactics Used to Influence Others —The number one thing to understand about influence is that people make decisions for their reasons, not yours.
Loyalists vs Mercenaries
One of the things that entrepreneurs, founders, and CEOs obsess over is holding onto their team. When I propose some sort of difficult decision to a CEO, I am often met with the response “the team will freak out and we will lose them.” And I understand where this emotion comes…
Product Leadership Rules to Live By From My Experience at Pandora
Pandora's VP of Product Jack Krawczyk offers the six tactics you need to lead product managers.
Harvard's Sendhil Mullainathan on behavior and poverty | Harvard Magazine
A behavioral economist’s fresh perspectives on poverty
https://measureofdoubt.com/2017/02/05/which-cognitive-bias-is-making-nfl-coaches-predictable/
Medium
Unintuitive Things I’ve Learned about Management (Part 1) I first started managing people seven years ago, three years after I graduated and got my first design job. At the time, I was woefully …
Use the "But You Are Free" Technique to Persuade Anyone
There are lots of techniques for becoming more persuasive , but perhaps the simplest, most practical technique is the But You Are Free me
Get your work recognized: write a brag document
how-to-get-promoted-based-on-merit-rather-than-hubris
This is how to compete and win on a biased playing field.
How Two Companies Hooked Customers On Products They Rarely Use
Not every business needs to have habit-forming products. Here's how two companies hooked customers and formed habits with products they rarely used.
Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look
Separating Yourself from the Pack | Hidden Brain Media
Have you ever gotten into a heated argument about politics? Maybe you’ve said something you're not proud of during game night with friends, or booed the opposing team at a sporting event. Psychologist Mina Cikara studies what happens in these moments — when our mindset shifts…
Clay Christensen’s Milkshake Marketing
Many new products fail because their creators use an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.
What Really Makes Customers Buy a Product
It can be more important than word of mouth.
How to sell to the 42 different archetypes
https://www.fastcompany.com/3062156/lessons-learned/this-former-linkedin-product-managers-surprising-leadership-formula
How Darknet Sellers Build Trust
The Amazon for drug dealing is built around user reviews.
The Paralyzing Effect of Choice - SuperMoney
Have you ever stopped to think about just how many decisions you make each and every day? Some choices are very simple, such as choosing to get up in the
How to Make the Most of Your Customer Testimonials - Help Scout
Bland customer testimonials always go bust. Here's how to get great quotes from your customers.
CEOs Don't Come Pre-Made, Authentic Leadership Has To Be Learned | TechCrunch
Editor’s note: Scott Weiss is a partner at Andreessen Horowitz and the former co-founder and CEO of IronPort Systems, which was acquired by Cisco in 2007. An approachable and authentic CEO is essential to fostering a high-performance, open communications culture.
Resonance: How to Open Doors For Other People
Opening doors for other people is a critical concept to understand in life. Read this article to learn more about how to show people that you care.
14 Mental Models to Help You (And Me) Think Clearly, Rationally, and Effectively
Here’s some good news: You can train your brain to think faster and work smarter.
The Zero-Sum Bias: When People Think that Everything is a Competition
https://curiosity.com/topics/when-your-beliefs-change-you-probably-dont-realize-it-curiosity/
Block Your Talk
This one of a series of essays on speaking. Find more here. You’ve written a great talk, you’ve made your deck (or not!) and you’ve practiced. But have you considered how you’ll move while speaking…
6 Ways to Look More Confident During a Presentation
Here’s what the best leaders do.
The Psychologist’s Fallacy: It’s Wrong to Assume that Your Interpretation Must Be Right
Mistakes Managers Should Avoid
Some managers keep diaries of their on-the-job mistakes, partly to avoid repeating errors, and partly to make employees comfortable with failure. At least one added cartoons.
Here’s How To Know If Your “Values” Are Really Values
Amidst the flurry of recent disclosures about people and companies in our little northern hemisphere who are doing things they say they’re…
The Handicap Principle: Why Accepting a Disadvantage Can Signal Strength
Signaling as a Service
01 Intro One of the best books I have read in the last few years is The Elephant in the Brain by Robin Hanson and Kevin Simler. The book makes two main arguments: a) Most of our everyday actions can be traced back to some form of signaling or status seeking b) Our brains…
19 Psychological Hacks To Gain A Selling Advantage | The Sales Experts
Hacks that will help you to bring the whole sales process on the next level. Check out our tips that proved their good value.
You want people to do the right thing? Save them the guilt trip | Psyche Ideas
If you want to inspire people to do the right thing, don’t guilt-trip them. Positive emotions are a more powerful motivator
Henry Rollins on defining success
Henry Rollins talks about not labelling what you do, why he’s not interested in advice, the need to make things constantly, and why he’s never had a creative block.
How To Get People To Like You: 7 Ways From An FBI Behavior Expert - Barking Up The Wrong Tree
How to get people to like you -- it's a tricky problem. Here the head of the FBI’s Behavioral Analysis Program explains how to make people like you quickly.
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Made to Stick: Summary & Examples + PDF | The Power Moves
In This Made To Stick summary you will learn exactly how to make your ideas persuade people and "stick" into their minds.
21 Fascinating Persuasion Techniques That Boost Website Conversions
Powerful communicators employ these persuasion techniques when designing online experiences that convert visitors into leads and sales.
How to avoid cognitive biases when you get paid to think - Inverted Passion
One of the major findings in last 50 years has been what people had suspected all along: human thinking and judgment often isn’t rational. By this, I mean given a situation where someone has to make a decision, she will often take a decision that “leaps” to her immediately…