Let’s say you manage a product that helps small businesses support their customers. You’re looking to improve customers’ engagement and retention levels. There are two ideas are on the table:
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Imagine you’re a product manager and a co-worker from Marketing comes to you with a feature request. Let’s call her ‘fictitious Annie’. She asks you, “Wouldn’t it be awesome if we built this amazing crypto-blockchain feature into our product?” Well…
Many sites try to avoid our ad blockers through limiting content or just straight out pleaing. Other companies are looking at encrypting any kind of indicator that screams “AD!” through obfuscation and other fancy techniques—confusing ad blockers. Here we’ll look at some…
More and more decisions, from the music business to the sports field, are being delegated to data. But where does that leave our intuition?
One of the big subjects of discussion in the banking industry earlier this year was the publication of the Millennial Disruption Index, stating that millennials view banks as irrelevant and placing traditional retail banking at the highest risk of disruption compared to other…
Clayton Christensen claims that Uber is not disruptive, and he’s exactly right. In fact, disruption theory often doesn’t make sense when it comes to understanding how companies succeed …
We compiled this official guide based on conversations with hundreds of product managers in our PMHQ community who revealed the most popular product management tools and product management tools that they currently use on the job. 64 Best Product Management Tools 2024 The…
Multivariate tests indicate how various UI elements interact with each other and are a tool for making incremental improvements to a design.
Trying to crush other companies' use of color is not only petty; it completely misses the point of branding.
Snapchat is on the verge of conquering the toughest messaging market in the world: the United States. The way they did it is by laddering-up.
Dyson almost launched a robot vacuum. Back in 2001, after three years in development. Its first effort, shown to the British public in London looked nothing (and we mean nothing) like the eventual 360 Eye unveiled today. Sixteen years is a long time in tech. The DC06, as it was…
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
A broad overview of market mechanisms, with an emphasis on the interplay between theory and real-life applications; examples range from eBay auctions to scho...
Read this guide to learn how to Distinguish between User Experience and User Interface Design.
Which metric should be used to evaluate the clustering results if the ground truth labels are not available? In this post, I’m introducing…
The ubiquitous dollar store is the American dream writ small.
Can the West still provide the arsenal of democracy?
historious is a single-click bookmarking search engine. Bookmark a site you like, then come back to historious and search for it using some keywords. It's that simple!
Ruby adds Fiber SchedulerInterface to support non-blocking fiber. Splitting long operations into fiber hooks and Scheduler will manage it for us.
🗃 Open source self-hosted web archiving. Takes URLs/browser history/bookmarks/Pocket/Pinboard/etc., saves HTML, JS, PDFs, media, and more... - ArchiveBox/ArchiveBox
After months of sanctions that have made critical repair parts difficult to access, aircraft operators are running out of options.
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice.
NameJet.com is the largest Domain Name Auction marketplace. Buy Domains even if they are already registered or Sell Domains Names by listing them in our daily marketplace.
A conversation with Bruce La Fetra on customer interviews. We compare notes on how to organize findings and take best advantage of the insights gleaned.
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head and long-tail keywords generate and which keywords are the most profitable.
With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind. Continue reading
Why do we buy luxury brands? A look into the psychology driving our purchase decisions -- and how search marketers should therefore think about strategy.
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With this many ideas to choose from, you have no excuse not to get started today with your own service business.
Vidalia Onions to be exact. They’re classified as a sweet onion, and because of their mild flavor (they don’t make your eyes tear up), some folks can eat them like an apple. Most of my customers do. During a phone order one season – 2018 I believe – a customer shared this story…
The Startup Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your early stage startup. The checklist is free and open to suggestions.
Ollie’s is very possibly the only company in America whose brick-and-mortar stores are not just surviving but thriving.
Ever wondered if Google Ads are really worth it, but don't have the cash for an experiment? One's been done for you!
Don’t waste space with “I’m writing to apply…”
It's possible to get a higher salary without taking anyone captive.
Startups fail because they run out of money before achieving product-market fit. NFX Managing Partner Gigi Levy-Weiss identifies 10 places to look for product-market fit in startup ideas.
After many years of being a very vocal advocate for the OKR (Objectives and Key Results) technique, in the majority of companies I meet, I have stopped recommending the practice. That’s because, in so many companies, even though conceptually the technique is simple and sound, it…
Other than slashing prices
There’s a widespread belief among founders that venture capital is a precursor to success. VC is a common denominator of the most successful tech startups, but it isn't a prerequisite. To help illustrate this, here are 35 companies that started with a few thousand dollars, or…
How we're using technology and automation to turn high-quality leads into product demos for our business development team.